NVP Day 2

Yes, another day of the new venture planning course. I am starting to revise my opinions a little, with the help of friends. I think the course is interesting, and the concepts could be very valuable, but I have trouble taking it seriously. It feels very cynical, and tongue in cheek. Like we keep getting told all these bad things about entrepreneurship.

Anyway, moving on to the basic concepts learned in the lecture, and some thoughts provoked (based on the notes I took and annotated). So, the creative process. A messy business, but no-one really cares about that. All the customer cares about is the result, not how you got there. We do need to care about the route though. We are expected to follow that route. As a fairly well ordered person though, I find that a messy process can be irritating, almost as bad as adapting to a slightly different key spacing and sensitivity on the keyboard of a computer. So, to follow the route, we need to accept that everything is essentially creative. This means that every process we follow, every item we develop or use, is a creative process or the result of a creative process. So why don't we pay more attention to this? The creative process is powerful, yes every person has their own unique process, but what are the common threads?

Sorry, that was a little bit side-tracked. That is how my mind processes things though, the search tree is not very efficient, but it is generally pretty thorough. Our lecture did go through some interesting routes though. For example we had a brief lesson on tax evasion in the import/export industry. Which then lead on to different areas where creativity evolves. That doesn't actually seem that related, but it comes from too much(?) story telling around the subject.

I am now starting to wander if I am doing this quite in the same spirit as expected, but I think I will decide not to care. This is a blog of thoughts and ideas and how they affect life. If I analyse things here, well that's cool isn't it?

Right, moving along. After deciding the difference between innovation and creativity (innovation is creativity with value) we move on to the ideas of the great Walt Disney. Be a dreamer, be a realist, and be a critic. Get all three of those right, and maybe you will be able to be as innovative as him? That would be cool.

Skipping ahead a bit, because I feel like I'm going on too long on a topic which I don't find as interesting as some others I could write about here, I will get to the final points. First off, when marketing, raise a purple cows. Yes that grammar is intentional, it bugs me too, which is why I quoted it. Then, make use of milkshake marketing. Then use the concept of the "golden circles" by selling a dream that happens o be functional and feasible.

That seems to sum up the day's lectures. What did I learn? My lecturer needs to sit in on our professional communications lectures. I think he might benefit from some of the presentation skills we are learning. Also, I am not very interested in marketing and business strategy. Oh well, I must do what I can to get through. At least the group has some kind of idea of a product which could possibly make money in the education sector.